Red Earth Reset: Mineral-Rich Red Clay Shampoo for Deep Repair

NATURAL, HIGH-PERFORMANCE INGREDIENTS

Natural Red Clay – rich in iron oxides that act as a
magnetic cleanser, drawing out impurities while
replenishing the hair with essential minerals for
softness and manageability.
Neroli Essential Oil – one of the rarest and most
prized botanicals in luxury hair care; deeply repairs
the hair cuticle and adds a creamy, high-gloss finish.
Ylang Ylang Essential Oil – smooths the hair shaft
to reflect light for a brilliant, healthy-looking shine
and balances scalp sebum production.
Lavender Essential Oil – provides immediate
anti-inflammatory relief for dry, red, or itchy scalps.
Hydrolyzed Silk Protein – repairs external damage
for a silky, easy-to-brush finish.
Rice Protein – adds volume, swing, and thickness
to every strand.
Biotin (Vitamin B7) – reinforces the internal hair
structure for thickness and strength.
Provitamin B5 (Panthenol) – provides deep,
24-hour hydration to the hair shaft and scalp.

Why Red Clay + Neroli + Ylang Ylang?

Natural Red Clay is a mineral-rich earth clay packed
with iron oxides, silica, and trace minerals. Unlike
harsh chemical cleansers, Red Clay works magnetically
— attracting and binding to toxins, excess sebum, and
product buildup, then rinsing them away cleanly. At
the same time, it deposits essential minerals back
into the hair fiber, improving softness, elasticity,
and manageability. It is the ultimate "give and take"
cleanser — removing what harms, restoring what helps.

Neroli Essential Oil is extracted from the blossoms
of the bitter orange tree and is one of the most
prized botanicals in luxury perfumery and hair care.
It is exceptionally rich in linalool and geraniol —
compounds that actively repair the hair cuticle,
smooth frizz, and add a creamy, high-gloss finish.
Its sweet, sophisticated floral scent is the signature
of the "Nurturing Floral" blend.

Ylang Ylang Essential Oil works on two levels:
— Externally: smooths the hair cuticle so it reflects
light evenly, creating a mirror-like, high-definition shine.
— At the scalp: balances sebum production, making it
equally effective for dry and sensitive scalp types.

Together: Red Clay purifies and mineralises.
Neroli and Ylang Ylang repair and illuminate.
The result is hair that feels genuinely restored —
soft, strong, and sunset-worthy.

The Concentrate Advantage:
Most liquid shampoos are 80% water. This bar contains
zero water — just 100% active ingredients at full potency.
One bar = 3 standard bottles of liquid shampoo.
No water = no plastic bottle = smaller carbon footprint.

Stop paying for water. Start using the concentrate.

SCI Powder, Cocamidopropyl Betaine, BTMS-25, Cetyl Alcohol, Vitellaria Paradoxa (Shea Butter), Biotin, Eco Preservative, Rice Powder, Panthenol, Hydrolysed Silk Protein, Red Clay, Essential Oils Blend (Neroli, Ylang Ylang, Lavender).

Steps
1. Wet hair thoroughly.
2. Swipe the bar on scalp and hair 3–4 times (or lather between hands first).
3. Massage the scalp gently with fingertips for 30–60 seconds.
4. Pull the lather through lengths and ends (avoid over-rubbing dry ends).
5. Rinse thoroughly.
6. Condition if needed, focusing on mid-lengths and ends for extra softness.
7. Store the bar dry on a well-draining dish between uses.

Tips (Repair + Gloss + Defined Texture)
Dry hair tip: Keep the main “scrub” on the scalp; let the lather cleanse the ends to reduce tangling and breakage.
Shine tip: Rinse well so the cuticle sits smooth, then finish with a cooler rinse if your hair loves extra gloss.
Curly/wavy tip: Squeeze lather through curls rather than rough rubbing to keep definition and reduce frizz.
Extra-repair routine: Pair with conditioner on ends after every wash if hair is brittle or colour-treated.

Q: What is the Red Earth Reset Shampoo Bar?
A: A mineral-rich shampoo bar NZ designed for dry hair repair + shine, combining natural red clay with a “nurturing floral” blend (neroli, ylang ylang + lavender).

Q: Who is this shampoo bar best for?
A: Best for dry or brittle hair, tired/dull hair, curly or wavy hair, and sensitive scalps needing a gentle reset.

Q: What does red clay do for dry hair?
A: The page describes red clay as a “magnetic” cleanser that lifts impurities while replenishing hair with iron oxides + trace minerals for softness and manageability.

Q: Will it help with frizz and dry texture?
A: Yes—this bar is designed to restore elasticity and smooth the cuticle for a softer, more polished finish (with silk protein + florals for shine).

Q: Is it good for curly hair?
A: Yes—the page says red clay + silk protein help hydrate and define curls without heavy synthetic waxes or silicones.

Q: Is it suitable for sensitive or itchy scalp?
A: Yes—lavender is highlighted for immediate anti-inflammatory relief for dry, red, or reactive scalps.

Q: What does it smell like?
A: A warm, sweet floral blend—neroli + ylang ylang with a calming lavender base (luxury perfume meets spa).

Q: Does it help with shine?
A: Yes—neroli + ylang ylang are positioned to smooth the hair cuticle for a creamy, high-gloss shine.

Q: Is it safe for colour-treated hair?
A: Yes—the page states it’s sulfate-free and gentle enough for colour-treated hair.

Q: How long does one bar last?
A: The page notes ~6–8 weeks with regular use when stored on a dry soap dish.