Roots - Crown Fortify Shampoo for Root Strength & Hair Fall

NATURAL, HIGH-PERFORMANCE INGREDIENTS
Amla (Indian Gooseberry) – legendary Ayurvedic berry
rich in Vitamin C and tannins that strengthen follicles
and prevent hair fall.
Biotin (Vitamin B7) – the essential "hair vitamin"
that reinforces the keratin structure for thickness
and strength.
Rice Protein – wraps the hair shaft in a protective
layer to prevent snapping and breakage.
Peppermint & Cedarwood Essential Oils – stimulate
micro-circulation to the scalp, delivering oxygen
and nutrients directly to the hair roots.
Provitamin B5 (Panthenol) – penetrates the hair shaft
to increase elasticity and prevent brittle breakage.
Hydrolyzed Silk Protein – repairs damage and leaves
hair feeling silky and soft.

Why Amla + Biotin + Peppermint & Cedarwood?

Amla (Indian Gooseberry) is one of Ayurveda's most
celebrated hair tonics. It is exceptionally rich in
Vitamin C — a key nutrient for collagen synthesis
in the scalp — and natural tannins that tighten
follicle pores and strengthen the root anchor.
Regular use has been shown to reduce premature
shedding and support the hair's natural growth cycle.

Biotin (Vitamin B7) is the cornerstone of hair
strength. It supports the production of keratin —
the protein that makes up 95% of your hair strand.
Without adequate Biotin, hair becomes thin, brittle,
and prone to breakage. Applied directly via this
concentrated bar, Biotin works at the follicle level
to reinforce every strand from root to tip.

Peppermint & Cedarwood Essential Oils are clinically
recognised scalp stimulants. Peppermint creates a
cooling "tingle" that signals increased blood flow
to the scalp. Cedarwood has been used historically
to treat hair loss and balance scalp oil production.
Together they create the "Bootcamp for your Roots"
effect — waking up tired, sluggish follicles.

The Concentrate Advantage:
Most liquid shampoos are 80% water. This bar contains
zero water — just 100% active ingredients at full potency.
One bar = 3 standard bottles of liquid shampoo.
No water = no plastic bottle = smaller carbon footprint.

Stop paying for water. Start using the concentrate.

SCI Powder, Cocamidopropyl Betaine, BTMS-25, Cetyl Alcohol, Vitellaria Paradoxa (Shea Butter), Biotin, Eco Preservative, Rice Powder, Panthenol, Hydrolysed Silk Protein, Amla Powder, Sandalwood Powder, Essential Oils Blend (Peppermint, Cedarwood, Lavender, Frankincense).

1. Wet hair thoroughly, especially at the scalp.
2. Swipe the bar on your scalp 3–4 times (or lather in hands and apply like liquid shampoo).
3. Massage the scalp with fingertips for 60 seconds to help stimulate circulation and work the actives in.
4. Rinse thoroughly.
5. Condition if needed, focusing conditioner on mid-lengths and ends.
6. Store the bar dry on a well-draining dish between uses.

Tips (To reduce shedding + support stronger roots)
Be consistent: the page suggests results build over weeks (often 3–4 weeks for less shedding, 6–8 weeks for thickness).
Use a gentle scalp massage: firm enough to stimulate, not scratchy (avoid nails).
Avoid over-handling wet hair: detangle gently and avoid aggressive towel rubbing to reduce breakage-related “hair fall.”
Focus the cleanse on the scalp: let the lather run through the ends—this helps keep lengths from drying and snapping.

Q: What is the Crown Fortify Shampoo Bar?
A: A concentrated shampoo bar NZ designed for root strength and hair fall defense, made with amla + biotin + rice protein and a scalp-stimulating essential oil blend.

Q: Who is this shampoo bar best for?
A: Best for excessive shedding, thinning hair, weak/post-partum hair, and slow growth.

Q: How does this bar help reduce shedding?
A: Biotin + rice protein to reinforce hair’s keratin structure and reduce breakage (a major cause of hair fall during washing/brushing).

Q: What does amla do for hair?
A: Amla (Indian gooseberry) is described as rich in vitamin C + tannins to help tighten follicle pores and strengthen the “root anchor” so hair doesn’t fall out as easily.

Q: What do peppermint & cedarwood do for the scalp?
A: They’re positioned as scalp stimulants that increase micro-circulation to help deliver oxygen and nutrients to the hair roots (peppermint gives the “tingle”).

Q: How long before I see results?
A: The page says many users notice reduced shedding in 3–4 weeks, with visible thickness improvement typically 6–8 weeks with consistent use.

Q: Is it suitable for post-partum hair loss?
A: Yes—the page says it’s specifically designed for weak, post-partum, or stress-related hair fall.

Q: Is it safe for colour-treated hair?
A: Yes—the page states it’s sulfate-free and gentle enough for colour-treated hair.

Q: What does it smell like?
A: A fresh, cooling, woody blend—peppermint tingle with warm cedarwood, plus calming lavender undertones.

Q: Does it help with breakage from brushing?
A: Yes—panthenol (pro-vitamin B5) is described as improving elasticity so hair “stretches” instead of snapping.

Q: Is it vegan and cruelty-free?
A: The page says yes.